The daughter of author Monica Bellucci and actor Vincent Cassel has stepped into a new spotlight, becoming the face of a fresh campaign for the budget Italian label Sisley. The brand announced the imagery across its social channels, signaling a bold turn in its marketing dialogue.
Deva Cassel is photographed in a serene forest setting, wearing a long woolen coat draped over a bare silhouette. Her hair is loosened into soft waves, a touch of curl guided through the strands, and her skin bears a natural, nude-toned makeup that heightens the earthy mood of the shoot. The overall look blends quiet elegance with a modern sense of ease, an aesthetic that fits both contemporary street style and more refined fashion moments.
Cassel has cultivated a strong relationship with high-end Italian fashion, notably collaborating with Dolce & Gabbana for several years. The partnership began with a contract in 2019 and extended to a commercial for one of the brand’s perfumes. She later graced the runway during Milan Fashion Week in September 2022, walking in a lace dress identical to the one she wore during a Rome shoot, a nod to the label’s signature romantic mood.
Her presence reemerged in February 2023 at another Dolce & Gabbana show, this time in a black translucent flowing tulle dress that underscored her poised, modern femininity. In April 2023, she appeared in a Dolce & Gabbana campaign for the fragrance Dolce Violet, adding another layer to her ongoing collaboration with the house.
Earlier notes in her career highlighted her versatility, including dress choices that kept her in the public eye and connected to a broader fashion language. This latest Sisley campaign marks a shift toward a more expansive, global image, placing Deva Cassel at the crossroads of luxury heritage and accessible contemporary style. Industry observers have noted how her lineage—her mother a renowned actress and her father an acclaimed actor—has given her a distinctive presence in both European and North American fashion markets.