The French fashion house Chloé is preparing a capsule collection in collaboration with Angelina Jolie’s newly launched brand, Atelier Jolie. This partnership marks Chloé as the first creative partner to align with the upstart label, signaling a high-profile welcome to Jolie’s vision for fashion craftsmanship and ethical style.
Chloé confirmed the collaboration, stating that it is excited to join Atelier Jolie’s creative community to develop an exclusive women’s ready-to-wear line. The collaboration brings together Chloé’s long-standing expertise in refined tailoring and Jolie’s distinctive personal style, aiming to deliver pieces that resonate with modern women seeking timeless elegance.
All sketches for the capsule were crafted by Chloé’s creative director Gabriela Hearst, in close dialogue with Jolie herself. The collection is expected to emphasize evening dresses drawn from Jolie’s own wardrobe, reinterpreted through Chloé’s signature modern feminine aesthetic.
Jolie noted that the moment she learned about the Atelier Jolie brand concept, she felt a strong alignment with the values and standards that underpin both brands. She expressed confidence that the partnership would amplify the reach of the line and the message behind it, ensuring the pieces speak to a broad audience of women who value quality and design integrity.
Chloé echoed Jolie’s sentiment, highlighting the collaboration as a celebration of shared ideals in fashion, craftsmanship, and social impact. The statement underscored the intent to create pieces that are as wearable as they are aspirational, designed to empower women with confidence and ease at any event, from intimate gatherings to red-carpet occasions.
Additionally, Jolie spoke about the broader purpose tied to the capsule. Proceeds from the sale of the collection will be directed toward training programs for tailors and craftspeople at Atelier Jolie, supporting skilled artisans and preserving traditional techniques within the fashion industry. This philanthropic component aligns with Jolie’s ongoing commitment to empowering communities through craft and opportunity.
The collaboration reflects a strategic moment for both brands, blending Chloé’s heritage of refined Parisian style with Atelier Jolie’s brand narrative centered on artisanal excellence and social impact. The capsule is anticipated to demonstrate how established maisons can partner with emerging labels to broaden access to premium fashion while reinforcing ethical practices and craftsmanship.
Previous reports have highlighted Jolie’s ambitions to introduce her own fashion brand, and the ensuing partnership with Chloé appears to be a pivotal step in realizing that broader creative and commercial vision. The forthcoming collection is expected to generate attention within the industry for its design dialogue, collaborative approach, and the potential for meaningful outcomes beyond aesthetics. (Source: official statements)