Cheese Chunk Burger: Thai Fast-Food Buzz and Market Response

A Bangkok moment in fast food history left many talking. A Thai branch of a well known global chain introduced a new hamburger that drew crowds by the sheer amount of cheese on top. The restaurant labeled it a real cheeseburger and posted photos that amplified the discussion online. The social buzz grew as the item appeared on menus at a noticeable discount, inviting curious customers to sample a version of the classic with an unusually high cheese load. Reporters noted the promotional price of 109 THB, a sharp reduction from the usual price, and the conversation spread across Thai social networks with many short clips and reels showing people tasting the sandwich for the first time. [CNN]