Celebrity Cameo Energizes TV Set During Berlin European Cup Coverage
With traditional promo platforms scarce, any large-audience show becomes a prime stage for film pushes. That was the thinking when Ryan Reynolds and Hugh Jackman made an unplanned appearance on RTVE’s sports broadcast last Sunday, July 7, amid Berlin’s European Cup atmosphere. The moment highlighted how a surprise guest can shift the energy of a live segment and capture the attention of millions watching around the world.
Both stars disrupted journalist Marcos López’s live feed to introduce the film Deadpool & Wolverine, which was scheduled for release on July 25. Reynolds and Jackman walked onto the set to thunderous applause and a chorus of playful cheers, prompting the presenter to enlist colleagues nearby for a quick heads-up about the unfolding moment.
During a spontaneous chat, Reynolds joked about his own identity by playfully pairing himself with the names of other famous figures: one is a renowned actor, while the other is a reference to a late business icon associated with a famous lifestyle brand. The lighthearted moment underscored Reynolds’s knack for blending humor with promotion in a way that resonates with broad audiences.
When López asked what had brought the duo to the set, Jackman quipped that a British passport opened doors on a global stage and ribbed the idea of joining the England squad for a touch of sport and humor. Reynolds returned the banter by declaring his strong affinity for Spain, joking about sponsorships and his willingness to be part of the conversation around national pride and international appeal.
The host drew a playful connection between the superheroes’ traditional color schemes and the colors of national symbols, noting that Deadpool’s red and Wolverine’s yellow evoke broader cultural associations. Reynolds chimed in that the two Marvel characters represent a unique cultural footprint in Hispanic-themed storytelling within the franchise, a light-hearted nod to cross-cultural fandom.
Comment on this news [Source: RTVE coverage, entertainment desk, July 2024].