The Balmain fashion house reported a security incident affecting the forthcoming collection, with details shared on a personal platform. A theft disrupted the transfer of items from the new Balmain line, which was scheduled for a Paris showcase at the end of September. According to the designer’s statement, a truck carrying parts of the collection was stolen while en route from the airport to the brand’s Paris headquarters. The incident occurred on Saturday, September 16, and approximately fifty pieces were reportedly inside the vehicle.
The creative director explained that the team arrived at the office around 9 a.m. to prepare visuals for the September show when the driver phoned in with the news of the robbery. The team immediately coordinated internal efforts to assess the damage and explore options to reconstruct the collection in time for presentation.
This setback adds pressure to a tightly scheduled calendar, as designers and suppliers must collaborate to restore or replace the affected items so the lineup can be showcased as planned later this month. The statement emphasized the injustice of the incident and highlighted the industry’s commitment to hard work and resilience, noting that the team would continue to operate around the clock to meet the show’s objectives. The message closed with a reminder about safety and the realities of operating in the global fashion market today.
In related news, there was a note that the French government had previously recognized the designer for contributions to the fashion sector, underscoring the high profile and ongoing influence of the Balmain house within the industry.