Russian stylist Alexander Rogov highlights a fresh revival of the 90s gangster aesthetic, a mood that resonates with both runways and streetwear across North America today. He shares this insight in his book and through his Telegram channel, signaling a trend that combines rugged simplicity with confident styling. The core idea is to embrace bold, structured pieces and let them do the talking rather than over embellishment.
Rogov advises caution when selecting leather biker jackets. He points to the style’s popularity among recognizable figures like Brad Pitt, Jared Leto, and Kanye West, noting how these statement pieces can anchor an outfit, but only when chosen with fit and quality in mind. The emphasis is on a jacket that sits well on the shoulders, a clean zip or snap hardware, and a premium hide that ages gracefully, ensuring it remains versatile across different Canadian and American wardrobes from autumn to early spring trends.
Moving into headwear, Rogov has drawn attention to the earflap hat as the headline accessory for this season and the next. The earflap silhouette adds a touch of utilitarian chic while offering practical warmth for winter conditions found in both Canada and certain U.S. markets. Throughout Fashion Week, the stylist observed several shows featuring earflap hats paired with modern tailoring, streetwear silhouettes, and minimalist knits, proving the piece can bridge casual and polished looks alike.
On a broader level, Rogov frequently shares style guidance with his followers, focusing on practical, scalable wardrobe strategies. In recent messages, he has outlined how Russian men can elevate their appearance through organization and thoughtful purchases. The recommended approach emphasizes investing in a dependable jacket or two that fit well and flatter the torso, followed by a wardrobe core of two high-quality shirts, a few versatile T-shirts, and knitwear such as sweaters and pullovers. The emphasis is on building a cohesive capsule that can adapt to different occasions and climates while maintaining a polished, presentable look across North American settings.
Earlier suggestions from Borodina’s stylist have also underscored the value of a single, well-chosen accessory that can elevate any ensemble. A standout piece, carefully selected to complement a range of outfits, can function as a reliable focal point in both casual and semi-formal contexts. The guidance reflects a broader philosophy: minimalism paired with quality goods can yield the strongest overall impression, especially when curated to align with regional weather and social norms in Canada and the United States.