The daughter of tennis star Yevgeny Kafelnikov has become the face of a new advertising campaign for the Russian fashion brand Bagatelle. The campaign images appeared on the brand’s Instagram account, which operates under the umbrella of a platform owned by a company that has faced bans in Russia amid political controversies.
Alesya Kafelnikova posed with a black fur coat draped over her shoulders, stepping into a bold, minimal look that highlighted vintage-inspired styling, including blonde curls set in curlers. This appearance marked her return to an advertising project after a lengthy break, signaling a renewed focus on fashion and public appearances in the wake of her family’s high-profile legacy.
In May 2021, Alesya Kafelnikova married businessman Georgy Petrishin. The couple welcomed a daughter, Kiara, two months after the wedding. Alesya has previously discussed the family connection to her famous grandfather, Olympic champion Yevgeny Kafelnikov, sharing insights on her personal blog about the child bearing that surname and the sense of pride that comes with it.
In May 2023, Maria Tishkova publicized allegations about Georgy Petrishin, describing alleged harsh treatment of Alesya. The statements referenced what were described as incriminating recordings and troubling video interrogations. The comments indicated that Alesya believed she was sharing concerns with the appropriate parties and suggested she would stand up to protect herself and her family if needed. These disclosures added to the ongoing public dialogue surrounding the couple’s private life and its intersection with public attention.
Previously, Alesya Kafelnikova had been the face of a Russian fashion brand, extending the family’s connection to style and media exposure. Her recent campaign with Bagatelle marks another chapter in her evolving public profile while drawing continued interest from fans and observers who follow the intersections of sport, celebrity, and brand storytelling.