Alesya, the daughter of Russian tennis icon Yevgeny Kafelnikov, has become the face of a new Etam advertising campaign, attracting attention as she shared the striking photos on social media. The campaign marks a notable moment in her modeling career, highlighting her versatility and poise in front of the camera.
At 24, Alesya Kafelnikova graced the Etam swimsuit shoot, presenting a bold, sun-kissed look. She posed gracefully beside a natural backdrop, with a row of fresh green and lilac flowers draped around her neck and hips, adding a delicate, botanical touch to the ensemble. The styling emphasized modern femininity and effortless chic that Etam aims to convey in its campaigns.
“Last year it became clear that the swimsuit can be a staple part of everyday outfits. I don’t plan to give them up, even in urban looks, styled, for example, with a jacket,” Kafelnikova remarked, reflecting a trend toward versatile swimwear that transcends the beach and poolside settings. The statement underscored her belief in swimwear as a year-round fashion element that complements a cosmopolitan lifestyle.
Alesya Kafelnikova and her husband, businessman Georgy Petrishin, are devoted parents to a daughter named Kiara, born in the summer of 2021. The family milestones have frequently intersected with Alesya’s professional journey, with public appearances and family moments occasionally highlighted in fashion coverage and social media posts.
In 2023, Alesya expanded her presence on the runways and in campaigns, walking for designers such as David Koma, Julien x Gabriela, and Dilara Fındıkoğlu in London, and later showcasing looks for Weinsanto and Elie Saab in Paris. Across these shows, she demonstrated a capacity to adapt to diverse aesthetics, from sharp, architectural tailoring to romantic, couture-inspired silhouettes. Her work also extended to commercial campaigns for Love Republic and Jacob Lee, reinforcing her status as a versatile model capable of crossing between high fashion and accessible labels.
Earlier reports noted Alesya Kafelnikova’s involvement in the Maag campaign, which had stepped in as a substitute for Zara in several markets. This recent wave of collaborations helped position her as a prominent face in contemporary fashion campaigns, appealing to a wide audience while maintaining the nuanced elegance that characterizes her portfolio.