On the YesYes – NoNo podcast hosted by blogger Natasha Gasankhanova, TV presenter Alena Vodonaeva joined a discussion about body positivity and how public messaging around fashion and advertising is shaped by real people and real brands. The talk explored how campaigns use plus-size models and what those decisions mean for viewers, brands, and the broader conversation about self-image in modern media.
Gasankhanova invited Vodonaeva to unpack advertising campaigns that feature plus-size talent, and the host addressed the imagery with a candid, sometimes skeptical eye. The discussion touched on scenarios where the presenter feels comfortable engaging with such campaigns and where she would draw the line, highlighting how personal standards and market expectations influence endorsement decisions.
Vodonaeva challenged the notion that body positivity automatically translates into universal approval of every advertisement, pointing to moments when messaging may clash with broader public expectations. She spoke about the practical realities of brand marketing, noting that not all campaigns resonate with every consumer and that a strong product argument remains essential even when inclusivity is part of the plan.
She also clarified the kinds of campaigns she would consider endorsing, emphasizing that alignment between the product, the style, and the audience is crucial. The presenter underscored that she values authenticity and fashion sensibility in campaigns that involve plus-size models, ensuring that the end result feels stylish and appropriate for the target market.
Vodonaeva explained that she follows a number of plus-size models and friends in the field, and she expressed appreciation for campaigns that showcase clothes that are fashionable, well-fitting, and capable of flattering a wide range of body types. Her stance reflects a belief that inclusive marketing should still celebrate design quality and fit, rather than simply flagging diversity for its own sake.
In a broader note, she stated that she has nothing against disabilities or other congenital or acquired characteristics, advocating for a respectful, inclusive attitude toward all people in the industry and beyond. This line of commentary positioned the discussion within a larger context of acceptance and representation, beyond the specifics of a single campaign.
Recently, Vodonaeva drew attention for a public appearance in a sheer minidress paired with matching underwear, a moment that ignited debate about bold fashion choices and how public figures navigate visibility, elegance, and commitment to personal style. The moment fed into ongoing conversations about fashion norms, body presentation, and the public’s varied reactions to revealing outfits.
Earlier in the year, Keti Topuria was seen in tight skirts after the birth of her third child, a sight that sparked conversation about postnatal style and how celebrities model ongoing confidence and fashion sense after motherhood.