The Italian fashion house Alberta Ferretti is set to unveil its 2024 cruise collection at the Federico Fellini Museum housed within Rimini’s Sismondo Castle, a venue steeped in Romagna’s cinematic heritage. The event marks a tribute to the famed director whose hometown is Romagna, and it underscores the brand’s passion for blending fashion with storytelling.
The founder, Alberta Ferretti, framed the collection as a personal homage to Fellini, expressing how the project serves to celebrate memory and art in a contemporary wardrobe.
She recalled initial plans to stage the celebration in 2020 to coincide with Fellini’s centennial and Romagna’s regional milestones, a timing that was disrupted by the global health crisis. Now, with renewed energy, Ferretti stated that the team is ready to embark on the project with enthusiasm, intent on delivering a show that resonates with audiences in Italy and beyond.
In her words, the essence of the collection reflects a sentiment echoed by Fellini himself, who spoke of language as a curved form that offers a fresh perspective on life. The collaboration seeks to translate that philosophy into garments and visuals that speak to a modern spirit while nodding to cinema’s poetic memory.
Ferretti emphasized that fashion for her has always been a voice, a means to express dreams and desires through creative collaborations with photographers and stylists. The new collection is described as a deliberate expression of identity that fuses craftsmanship, texture, and movement to capture the mood of the era it envisions.
Organizers have confirmed that the presentation will be a joint effort with the Italian Ministry of Culture and the Ministry of Tourism, in addition to regional authorities across Emilia-Romagna and Rimini. The partnership signals a coordinated cultural and tourism initiative designed to spotlight Rimini as a hub for fashion, art, and regional heritage on an international stage.
In related outreach, Italian officials have outlined a broader promotional strategy, including a sailboat from the 1930s touring international markets to showcase Italian design and craftsmanship. This initiative aims to create a moving backdrop for the collection, weaving together history, maritime culture, and contemporary fashion to reach diverse audiences.