Adele is eyeing a venture into fashion and lifestyle with a new underwear line under her brand identity. The plan centers on Melted Stone, the name associated with her broader product ambitions, including a trademark filing in the United States after securing permission in the United Kingdom. The anticipated catalog spans a wide range of goods such as watches, suitcases, hats, fragrances, apparel, and intimate wear.
Industry observers note that Adele’s foray into consumer goods could broaden her reach beyond music, tapping into the lucrative North American market where she maintains a strong following. The move is seen as a natural extension of her celebrity status, with potential appeal across different demographics who already connect with her artistry and style.
Analysts point out that launching a consumer brand could coincide with her personal journey. The artist has publicly discussed the pressures of fame and life changes, including a recent divorce from a businessman, and has been candid about the therapy and self-care routines she has pursued to cope with stress. These insights into her resilience may shape how fans and partners perceive the brand, emphasizing authenticity and a mindset geared toward well‑being and empowerment.
Previous discussions about living arrangements highlighted a preference for privacy and control over personal space, underscoring a broader theme of balancing public visibility with intimate, private experiences. The narrative around Adele’s life continues to evolve as she expands her creative and entrepreneurial footprint, seeking new ways to connect with audiences while sustaining a distinct sense of privacy and personal autonomy.