On the eve of the concert, a sense of duty and doubt colors the moment
Fans feel a special weight as the show approaches. The performer speaks frankly about the mix of responsibility, fear, and anticipation. This isn’t just another birthday event; it marks a transition away from the familiar into the unknown, a bold new decade. The countdown feels like a seal on the past, and the performer admits a deep concern about living up to viewers’ expectations while still offering hope to the community gathered online.
The conversation touches on the scale of the production. When asked about the seven million rubles invested in the spectacle, the emphasis lands on the technical heart of the concert: lighting, sound, the new stage, vivid visuals, and the many elements that fall under the umbrella of live entertainment. The overall producer, who also reviews estimates and allocates the budget, notes that the largest line item is the technical side of things.
Another topic is the personal journey to mastery. The artist explains an impulsive decision to learn drums for the performance. A fan comment spurred the idea, and what began as curiosity grew into a dedicated pursuit. Within two months, the essential parts were learned, and the process left the artist profoundly energized. Drums became a beloved instrument, and the debut is planned for the concert itself, signaling a new artistic direction for the future.
The influence of peers and contemporary tours is acknowledged. A recent visit to a major tour in Barcelona provided practical inspiration, deepening the creative process for the team and shaping decisions about concept, costumes, collaborators, vocals, and choreography. The team aims to translate that scale into their own project, while remaining true to their unique vision.
What fans will see next year is described as an urgent question that will be answered during the upcoming program. The anticipation isn’t only about what will be revealed, but about how the creator will evolve with the audience in real time.
In September, the studio released Speed Up, a collection featuring faster renditions of popular tracks. The idea emerged from the surge of timelapse videos that gained momentum on social platforms, particularly TikTok. The music team decided to ride this trend, adapting to the new tempo of online culture. When a similar approach appeared from another artist, the team explored it, finding value in the fresh energy that sped-up versions offered. This trend, they believe, mirrors how listeners today engage with music—rapidly, repeatedly, and shareably.
Discussions about pan-artist imitation and cross-genre experimentation followed. A collaboration with Hofmannita in August is described as a striking convergence of careers. The plan originated from a self-driven idea, and a demo was sent to Hofmannita with a certain spontaneity. The response came quickly, and the track became a standout moment, celebrated for its surprising alignment and the momentum it created.
Personal life is addressed with candor. After a breakup six months earlier, the artist reflects on solitude and self-discovery, signaling a pause on new relationships. Future visibility is reserved for a forthcoming season of AKSHOW on YouTube, promising deeper conversations about life beyond the screen. The conversation also touches on Klava Koka’sReality show journey, with genuine admiration for her path and an openness to similar formats in the future to explore relationships publicly.
Beyond platform shifts, the impact of changing social media landscapes is considered. The end of TikTok in Russia is described as a shift rather than a disaster, given a longer history on YouTube. The artist emphasizes a preference for long-form content and notes that diversification has preserved reach, even as new channels rise and fall. The notion of being a blogger is reframed as a sustained career rather than a fleeting trend, highlighting consistency and credibility built over years.
The discussion also delves into public perception of bloggers. The artist offers a candid take on the envy and scrutiny that accompany online fame, arguing that the trend is a natural part of a changing media economy. Behind the headlines, there is a belief in the real work involved and a conviction that the audience’s recognition matters most—an encouragement to honor the craft rather than judge it from afar.
On personal style, the artist shares appreciation for a long-time stylist, describing a collaborative process that has evolved from solo dressing to curated, semi-annual shopping sessions. The result is a more deliberate, polished public image that aligns with the performer’s evolving brand and the expectations of red-carpet moments.
As the decade of music-making draws to a close in memory, the focus shifts to the arc of a rising career. Highlights include reaching a first million subscribers, a closer collaboration with the director, and a pivotal moment when a parachute jump accompanied a five-million-subscriber milestone. The first concert where turnout was uncertain remains a vivid reminder of humble beginnings. Looking back, the artist celebrates ticket sales for screenings as proof of growth and audience fidelity. The narrative extends to the early music breakthroughs and the broader impact on the industry, acknowledging a pioneer role in the era of team pop and recognition as an influential figure in the entertainment landscape. The journey is framed as a blend of perseverance, creativity, and a willingness to trailblaze new paths for a generation of fans and creators.
Attribution: The insights reflect quotes and paraphrased moments from an interview series with artistic collaborators and industry peers, with context drawn from public appearances and media conversations.