Kate Moss and the “heroine chic” trend
The road to modeling business Kate Moss was discovered when she was only 14 years old. While returning from a vacation in the Bahamas at New York’s John F. Kennedy Airport in 1988, she caught the eye of Sarah Doukas, founder of modeling agency Storm Management, and Moss began acting soon after.
However, she did not see herself as a model. In a rare interview in 2022, Moss talked about her mother’s reaction to her offer to work as a model.
“When I told my mother that I had met a modeling agent who wanted me to go to London, she said: “I don’t think you’re very photogenic.” I famously said: “Me neither.” At that time, the girl had no idea about her future career: She loved travelling, leaving Croydon wanted – The outskirts of London, where he was born and raised. “I didn’t even think about what I wanted to do after school, I was only 14 when I started acting,” Moss admitted during a chat on the SHOWstudio platform in 2003.
The author of the first magazine photo shoot with the future superstar was photographer Corinne Day – in 1990, the face of a 16-year-old British woman appeared on the cover of The Face magazine. However, the girl was ashamed of this situation; She knew that there were intimate photos of herself inside and that the model was still at school.
The shoot was difficult for her due to her need to be naked.. She cried for a long time because she didn’t want to undress as Moss said, but Day insisted on her own.
“He said: “If you don’t take your top off, I won’t make a reservation???” to the book, add an employee to the project team. — “socialbites.ca”) You for Elle.” Painful. I loved him, he was my best friend, but he was difficult. But the photos are amazing, so he got what he wanted, and I suffered for them, and in the end they brought me so many good things. “They changed my career,” said the model.
In 1992, Moss again starred in a nearly nude photo shoot – this time for a Calvin Klein underwear commercial with actor Mark Wahlberg. She felt “vulnerable and scared” and took sedatives on the way to work. And they couldn’t stand each other with Wahlberg himself – Klein himself later admitted this. The actor said he has never liked “skinny women”.
Calvin Klein’s photo shoot with Moss (thin, pale, with circles under her eyes, always afraid) launched the fashion for so-called “heroin chic.” This trend was severely criticized, and by the end of the 90s this fashion disappeared.
Kate Moss and drugs
The “heroin chic” fashion is over, but Kate Moss remains at the peak of popularity. In 1999, she starred in an advertising campaign for Burberry, which gave impetus to the revival of the old British fashion house that had lost its relevance. She appeared on the catwalk alongside superstars such as Cindy Crawford and Naomi Campbell (often taking her compatriot under her wing), and in 2005 she became the new face of Dior and Chanel. While pregnant in 2002, Moss posed nude for Lucian Freud (the portrait is now in a private collection – it sold for £3.9 million at Christie’s) and he personally tattooed her tailbone.
newspaper in September 2005 Daily Mirror published a photo of the model using cocaine, – presumably at the studio of her then-boyfriend, controversial musician Pete Doherty. Amid the scandal, brands Chanel and H&M terminated their contracts with Moss, and the fashion house Burberry withdrew an advertising campaign with her participation. Only the house of Dior retained the contract. Fashion designer Alexander McQuinn also supported Moss, who showed models wearing T-shirts that read “We love you, Kate” at one of his fashion shows.
Moss publicly apologized and avoided accusations of drug use, admitting he “let people down”. His career stalled for a year.
He said he felt “disgusted and pretty angry” about the wave of condemnation surrounding that photo in 2022. “Everyone I knew was doing drugs. So it was pretty hypocritical to focus on me and try to take my daughter away from me,” Moss said. The model’s daughter from editor and publisher Jefferson Hack was three years old at the time.
As journalist Maureen Callahan wrote in her 2014 book Champagne Supernovas, Moss did indeed have a strong drug addiction, and the author cited evidence that the superstar could not only simultaneously use an illegal substance but also down a bottle of vodka.
The journalist claimed that Moss became addicted to drugs when she started dating Johnny Depp in 1994. “He swept everything away so powerfully and quickly that he was called the Tank,” he said in the book.
Things got worse when Depp split from Moss in 1998, the author said: “According to the friend, Depp called her a ‘crazy bitch’ and said it was over between them. “Johnny broke your heart,” says a friend. He was taken away. He lost control of drugs and alcohol. A friend of mine says about that period: “I was sleeping everywhere, taking more and more drugs.”
Meanwhile, in 1998, Moss went to one of the London clinics of her own free will. – They explained that the reason for this was terrible fatigue.
Kate Moss after the scandal
After the scandal in September 2005 The model’s career was rapidly recovering – already in 2006, the statue “Sphinx” was presented to the public, depicting the golden Kate Moss in a yogic pose. In 2006, he signed 18 contracts, including Rimmel, Agent Provocateur, Virgin Mobile, Calvin Klein and Burberry.
In 2007, she launched a clothing collection with TopShop, as well as perfume and body lotion with Coty. Later The British woman tried herself as a designer more than onceMoss, who designed bags for Longchamp in 2010, released his capsule collection with Supreme in 2012 and his second collection for TopShop in 2014.
Throughout her career, Moss has appeared on the covers of every major magazine in the world; British Vogue alone has named her as its hero 44 times. The film was shot by Peter Lindbergh, Mario Testino, Juergen Teller and Steven Meisel. In 2012, she performed with Naomi Campbell at the closing of the London Olympic Games. It doesn’t even make sense to list all the brands with which the British woman collaborates.
Now Kate Moss
The model opened her own agency in 2016. — Kate Moss Agency (KMA). The main star of the company is his daughter Lila. By the way, Kate Moss sometimes stars with him; for example, the December 2023 issue of British Vogue featured a mother and daughter wearing identical white sweaters and wide-brimmed hats.
The celebrity sometimes continues to work as a model; Last year, Anine became the face of the Bing brand and walked the catwalk at the Bottega Veneta fashion show. But the British woman appears more often in related fields – in 2023 she became the creative director of Diet Coke (and starred in advertising), in 2022 she founded a company producing personal care products Cosmos (they opened their spa in November last year) in London. program at the Four Seasons Hotel in .
The model refuses to accept that she is 50, as she recently told the Sunday Times: “I’m not turning 50. No. I don’t think about it. I don’t feel 50.”
And Kate Moss, who moved from London to the countryside of Costwold long ago, says she loves to meditate, charge crystals under the moonlight and has recently taken up gardening.