media set presented the renewal of its initiative to the media this Wednesday ’12 months, 12 reasons’Celebrating its 25th anniversary by regaining its essence. The project will focus on a different goal each month and will be carried out with the participation of presenters. Carlos Franganillo, Ana Rosa QuintanaMarta Flich or Ion Aramendiamong others.
The event was held at the New Communication Forum at the Gran Círculo Casino in Madrid. Alessandro SalemCEO of the group: “We have completed our 25th anniversary with this project and we have the will and duty to attach importance to social communication as a communication tool.”
“Choosing the cases we will highlight this year was not an easy decision because we, as a society, are experiencing times of change and difficulty. We made this decision based on five main pillars: Protection of childhood, respect and care for the elderly, protection of health, protection of people at risk of social exclusion and accessibility“, added.
Salem also discussed other topics such as the path Mediaset took to regain leadership: “It’s been a busy year with a lot of work. One of our challenges is news.”. Regarding the renewal of ‘Informativos Telecinco’, he pointed out that they did not intend to “influence Spanish politics”. “Aim Look for a new way to tell the news, a language that will bring us closer to the people. “A media’s credibility depends on its ability to build a good news department,” he added.
On the other hand, he also had some words for himself. Javier BardajiCEO of Atresmedia: “I have great respect for him. There is competition, but there is no tension.”. Likewise, he said Mediaset was interested in radio, but he accepted it. “It’s a very complicated path right now.”. “You have to study the market,” he said during the presentation.
was also available Ana Rosa QuintanaDrawing attention to the work of Salem, who is the head of Mediaset, he said, “He is brave and intelligent, he came with the intention of making another television. This also takes time.” “He has a dream, and that is for television to have a soul.. All of us who work with him are pushing for him to achieve this. “It is not easy to change things, but when you have the spirit and talent, you can achieve it,” he emphasized.
’12 months, 12 reasons’ for 2024
January: Raising awareness
The month of January will be devoted to raising awareness through an advertisement in which the principles expressing the ’12 Months, 12 Reasons’ campaign will be announced with the following text: “The well-being of you and yourself, caring for the environment, promoting an inclusive society in which we all participate, supporting the most disadvantaged people is our raison d’être. ”
February: Tribute, with Marta Flich
Promoting respect is the goal of the February campaign, which will place special emphasis on raising awareness among young people to interact appropriately via mobile phones and provide them with resources to use new technologies responsibly. Marta Flich will be the ambassador of this cause and will collaborate with FAD Juventud, an NGO that strives to improve the well-being and quality of life of young people by analyzing, taking action and influencing everything that affects the development of young people.
March: Child protection with Santi Acosta
Protecting girls and boys from all forms of violence is essential to their development, well-being, health and future opportunities. In times of war, humanitarian crises and emergencies, children are more vulnerable and at greater risk of abuse, trafficking or exploitation. Santi Acosta will be the speaker of this cause together with Plan International, an organization that defends children’s rights and girls’ equality in more than 80 countries and strives to ensure that they grow up free from violence, fear and discrimination.
April: Preventing cancer with Ion Aramendi
Cancer is one of the main causes of death worldwide. The goal set by the Spanish Association Against Cancer (AECC) is to promote oncological research to exceed 70% in cancer by 2030, and ’12 Months, 12 Reasons’ will be a speaker in the April campaign, where Ion Aramendi will prescribe.
May: Bullying at school with Lara Álvarez
It is a problem that has serious consequences for the lives of students who are bullied. Combating this scourge, emphasizing the importance of witnesses in ending bullying situations they witness, will be the leitmotif of the May campaign, which will feature Lara Álvarez as ambassador and will collaborate with the ANAR Foundation, which helps children and adolescents. In situations of risk and despair.
June: Organ donation with Carlos Franganillo
According to the latest report of the World Observatory on Donation and Transplantation, Spain continued to lead the world in organ donation in 2022, thanks to the work of the National Organization for Transplantation (ONT). Together with this organization and Carlos Franganillo’s prescription, ’12 Months, 12 Cases’ will emphasize the importance of talking as a family about organ donation, thus making it easier to make a new decision when the time comes. opportunity for other people.
July: Respect and care for the elderly with Beatriz Archidona
Elderly people are pillars that support society and play a fundamental role in the family. However, prejudices about aging have a negative impact on this segment of the population, causing them to feel discriminated against and excluded. This campaign will highlight older people, together with the Friends of the Aged Foundation and prescriber Beatriz Archidona, who work to recognize the singularity and unique value that older people play in society.
August: Amyotrophic lateral sclerosis with Joaquín Prat
The goal shared by ’12 Months, 12′ is to improve the quality of life of patients suffering from Amyotrophic Lateral Sclerosis (ALS), a degenerative neuromuscular disease that causes progressive loss of control over voluntary movements and for which there is no treatment or cure. Causas’ and Luzón Foundation is an NGO that aims to make this disease visible and promote research to combat it. Joaquín Prat will be responsible for supporting this cause of solidarity.
September: Caring for an Alzheimer’s caregiver with Carlos Sobera
Alzheimer’s completely changes the lives of the people who suffer from it, as well as those who dedicate themselves to caring for them. The care of patients and their caregivers is the main mission of the Spanish Confederation of Alzheimer’s and other dementias (CEAFA) and the Reina Sofia Foundation, which Carlos Sobera will promise at the September trial.
October: Mental health with Ángeles Blanco
One in four people, which is 25% of the population, has or will experience a mental problem in their lifetime. When your worst enemy is yourself, the important thing is to be able to trust others. In the month of celebrating World Mental Health Day, which is celebrated every October 10, ’12 Months, 12 Reasons’ will emphasize the importance of giving importance to this and encouraging the adoption of all measures that will contribute to improving the quality of life of people with disabilities. mental disorders and that of their families. Ángeles Blanco will be the standard bearer of this initiative.
November: Great food collection with Ana Rosa Quintana
There are many families and people in our country who, although many of them have jobs, cannot make ends meet and cannot afford to eat protein every day. Thanks to 54 Food Banks affiliated with FESBAL, 1.3 million people can access food. Mediaset España will once again support the Spanish Federation of Food Banks (Concord 2012 Prince of Asturias Award) in its fight against food poverty and food waste through the use and distribution of food to the neediest groups, collaborating in the Big World. Food Collection, for which Ana Rosa Quintana is an ambassador.
December: Accessibility via Ana Terradillos
Accessibility is the condition that environments, processes, goods, products and services must meet so that all people can participate autonomously and with the same opportunities. The elimination of physical, communication and cognitive disabilities, as well as mental disabilities, is a goal that CERMI (Spanish Committee of Representatives of Disabled Persons) fights for and for which ’12 Months, 12 Cases’ combines with Ana Terradillos’ prescription.