Telecinco is set to reshuffle its daytime lineup with the arrival of Ana Rosa Quintana. The Mediaset channel has decided to launch a new afternoon offering, hoping to edge ahead of its rival time slot on Antena 3. The anticipated change places a new emphasis on the afternoon block, though the exact timing remains to be confirmed.
Quintana herself spoke at the Vitoria-Gasteiz 2023 FesTVal about the upcoming programming, noting that the show would run longer than most others in the daytime market. Her comments underscored Mediaset’s aim to capture a larger share of viewers during the late-afternoon window.
Manuel Villanueva, Mediaset’s chief content officer, confirmed that Quintana would begin her appearance before 5 p.m. and would inaugurate the new format with a kickoff segment reminiscent of a traditional life-reflection piece. The network described this opening as a rapid, efficient start to a daily routine that blends current events, interviews, and entertainment.
In the meantime, Telecinco’s early-evening slot will suspend the planned shifts for the moment. The Ion Aramendi-led competition has generated buzz with its cast and format, while it will continue to contend with Pasapalabra in the overall audience mix.
A multi-host, multi-segment afternoon program
TardeAR is envisioned as a chatty, energy-filled program featuring Ana Rosa Quintana along with a VIP panel of collaborators, including Laura Madrueño, Miguel Ángel Nicolás, Beatriz Archidona, Jorge Luque, Manuel Marlasca, and Antonio Hidalgo. The show will host interviews with both national and international celebrities and will fuse state-of-the-art technology with insights from the worlds of entertainment and current affairs. The project is produced in collaboration with Unicorn Content, aiming to pair timely reporting with lively, everyday talk every evening.
The set will showcase augmented reality elements, with Madrueño guiding viewers through weather-related updates such as floods, heatwaves, forest fires, and drought. Nicolás will cover fashion trends, red-carpet moments, and the who’s-who of luxury venues and celebrity homes, while Archidona and Luque will dive into consumer trends, lifestyle topics, economic issues, research, and emotional well-being, among other subjects.
Signature AR will inject playful energy into each afternoon, featuring a witty and provocative editorial voice. In this daily monologue, Quintana will tackle the day’s topic from a distinct perspective, often with a candid, word-free presentation of opinions about current events. The program will also include AR Company, a closing segment designed to provoke thought, spark humor, and offer sharp insights that leave a mark on viewers.
Interviews with celebrities from around the world will create a window into Telecinco, presented in a friendly, candid style that encourages open conversation. Interviewers will field questions gathered from a curated list prepared by philosophers, writers, and prominent journalists, and viewers — including AI like ChatGPT — will participate in the interview process in new and interactive ways.
With a commitment to lighthearted moments, the show will welcome humor and energy from Antonio Hidalgo and El Ovejas, the beloved character from a popular series. Their presence will aim to energize evenings and bring a sense of playful mischief, including humorous uses of deepfake technology for comedic effect.
Using an immersive virtual set, the program will leverage advanced software to design augmented reality sequences that place viewers inside weather systems, historical streets, or grand events. Audiences will feel as if they are moving through time and space without leaving the studio, gaining insight into weather, history, and culture in a vivid, interactive way.
Another notable element is the Face of Truth segment, where today’s inspirations are tested to determine what is true in their statements. Experts will analyze body language, micro-expressions, pauses, and tone to gauge sincerity and meaning, offering viewers a fresh lens on what is being shared.
Additional innovations include audience participation on air and a Zero Line in the stands, a space where friends and colleagues can step up to voice opinions or pose questions. Zero Line gives Quintana occasions to punctuate moments with immediacy and direct interaction.