BoscoVesna shopping center in Moscow showcased the brand’s first collaboration with Russian artist Andrei Lyublinsky. The press service told socialbites.ca about this.
“Our task is not just to sell jackets and blouses, but to create a certain mood and impression on our customers. To tackle this task, we decided to follow in the footsteps of our foreign colleagues and start collaborations with contemporary artists. “It is fresh, bright and offers the opportunity for interesting collaborations and joint creativity,” said Igor Kazakov, mall manager.
The brand’s collaboration with Lublinsky began in 2022, when the artist transformed the shopping center into a “huge pop-up project.” The artist then created and scaled his unusual colorful characters in the form of bas-reliefs and placed them in the shopping center, turning the complex into a kind of art object. T-shirts and hoodies printed with Lyublinsky’s works can now be purchased from the new Bosco collection.
“We achieved a complete installation with numerous sculptures, graphics and special effects, and when it came to continuing our collaboration with BoscoVesna, we immediately decided to make a joint capsule collection,” Lublinsky said.
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