The hype for IKEA products in the brand’s online sale is an attempt by people to finally tap into what has been with us “long and steady”. Image maker psychologist Lana Volokhova told socialbites.ca about this.
The Swedish brand’s website has a message today that the IKEA online sale will end on August 15. All orders made up to this point will be processed and issued in August and September.
“Call something lost, last, last – you get the buzz and effect of “I need it urgently”. In addition, the one that has been with us for a long time and is steadily disappearing – again, there is a need to complete, touch, finally touch this stability. Actually this is love on the ladder of an airplane, ”said the psychologist.
The expert also suggested that many of those queuing online on the IKEA website remember the shortage of goods during the Soviet era.
“And if they don’t remember, the grown-ups will tell them. And in this place anxiety jumps, because stability is lost. At the same time, there is a fear that is not at all atavistic, but very real: I had the usual, comfortable, but now it’s gone, where can I find a new one? And until I come up with an idea, the brain will keep me on my feet, because this is a direct threat to its survival, ”Vokhova explained.
He also concluded that there are people who try to buy an IKEA product, which becomes a kind of gamble, allowing them to “channel the stress”.
“Those who can conditionally gamble, channel anxiety into play, and explore, against the background of general stress, are great friends. Perhaps this is the highest level of self-organization, or just the habit of releasing anxiety or adrenaline addiction in this way, ”the psychologist suggested.
Read more about why the departure of IKEA has become painful for residents of large cities in Russia material “socialbites.ca”.
Source: Gazeta
Barbara Dickson is a seasoned writer for “Social Bites”. She keeps readers informed on the latest news and trends, providing in-depth coverage and analysis on a variety of topics.