Italian fashion house Gucci has surpassed Balenciaga to top the list of the most popular brands, according to Lyst’s quarterly rankings. writes about it WWD.
Since the launch of the Gucci x Adidas collaboration in June, online searches for the Italian brand have increased by 286%. Increasing online interest in Gucci and collaboration with British singer Harry Styles on the Ha Ha Ha collection as well as the Cosmogonie cruise show in Puglia.
Balenciaga’s house fell to second place, but the brand is expected to top the list again after the show in Paris attended by Dua Lipa, Kim Kardashian, Nicole Kidman and other stars.
Diesel, Nike, and Dolce & Gabbana brands rose in the rankings. Bottega Veneta, Moncler, and Off-White meanwhile dropped to the bottom of the top 20.
The Diesel Model 1DR handbag became the most popular women’s product of the quarter. Adidas x Gucci Gazelle sneakers are in second place, while the Jean Paul Gaultier x Lotta Volkova dress is in the top three.
The men’s category is dominated by Adidas Originals x Wales Bonner Samba sneakers, Kanye West’s Yeezy Gap sweatshirt created with Balenciaga, and Birkenstock Boston suede slippers.
Formerly socialbites.ca knowledgeableThat Gucci is putting out moss and antique scented candles.