The list of popular luxury brands among Russian women includes Vetements, Balenciaga and Jacquemus. CDEK.Shopping service told socialbites.ca about this.
According to experts, men were more likely to buy premium branded products than women in 2023. The share of orders placed through the service was 54.5%. But as CDEK.Shopping Marketing Director Dmitry Kolosov notes, it should be taken into account that men do not always buy things for themselves. It is likely that some of them also ordered clothes and shoes for women.
“We can assume that the audience is fairly evenly distributed,” Kolosov said.
According to analysts, men mostly buy sneakers, t-shirts, sweatshirts, outerwear and backpacks. Women mainly order bags, shoes, scarves, shawls and sneakers.
In the “Accessories” category, the share of orders from women is higher (63.76%), while in the “Shoes” category, men take the lead (57.27%). Experts state that among clothing orders, more orders come from men.
Last year, girls in their 20s and 30s shopped mostly at luxury brands like Vetements, Balenciaga and Jacquemus, while women in their 40s shopped mostly at Prada, Versace and Gucci. In the “Shoes” and “Accessories” categories, shoppers between the ages of 20-30 took the lead. At the same time, “Outfit” was more popular among female viewers over 40.
“Among women’s accessories, the most popular brands were: Gucci, Jacquemus, Saint Laurent, Louis Vuitton, Prada and Balenciaga. Among the clothes, women mostly preferred Prada, Canada Goose, Vetements, Burberry, Versace and Balenciaga. “In women’s shoes, the leaders are Balenciaga, Gucci, Loro Piana, Off-White, Premiata and Moncler,” he said.
Men between the ages of 20 and 30 most preferred Stone Island, Supreme and Vetements, while older people preferred Canada Goose, Burberry and Tom Ford.
The leaders of the Accessories category among male audiences were Gucci, Louis Vuitton, Burberry, Prada and Balenciaga, Tom Ford. Regarding shoes, Balenciaga, Gucci, Premiata, Loro Piana, Moncler and Versace became popular in this section. In the men’s clothing category, Stone Island, Supreme, Canada Goose, Vetements, Burberry and Gucci were the most preferred brands.
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Source: Gazeta
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