Filmmakers told how much “Cheburashka” will go at the box office

The full-length film “Cheburashka” remains in the box office “until the stream of viewers dries up.” This media opinion was expressed by Vadim Vereshchagin, director general of the film distributor Central Partnership. According to him, the film will soon be watched by 20 million people, and the fees for today are about 5.89 billion rubles.

Several factors would have contributed to such a high popularity: the launch on New Year’s Eve, the quality of the film, the popularity of the characters and the quality of the advertising campaign.