During a broadcast on Basta’s program, the singer Zivert recounted that her first concert yielded a surprisingly modest fee of only 15 thousand rubles. She notes that the very first gig in a prominent city venue brought in about 100 thousand rubles in gross earnings, yet the split left her team and herself with just 15 thousand rubles. Bogdan Leonovich, the producer, denied any share of the profits, leaving many fans and industry watchers puzzled by the distribution of income from that early performance.
Today, Zivert enjoys a level of financial stability that allows the purchase of properties and vehicles. Still, she explains that her money is more often reinvested into the visuals of her shows. A telling example is a raincoat from the video Exhale, which she claims cost several million rubles. The emphasis she places on wardrobe signals how central stage presentation is to her craft and identity as a performer.
In her own words, she expresses a strong commitment to fashion as a lifelong passion, saying she would happily spend years building her wardrobe around her performances. This mindset reflects a larger pattern she has cultivated: prioritizing the impact of style and stagecraft as part of her artistic brand.
There were public discussions in the past about how certain industry stereotypes could affect performers, including how the so-called good girl image might influence opportunities and perceptions. Such conversations point to the broader dynamics that artists navigate as they build careers in a highly competitive market, balancing earnings, creative control, and public persona.
Specifically for Zivert, the early days illustrated the gap that can exist between gross revenue and take-home pay, a reality many performers encounter as they transition from local gigs to national tours. Over time, the earnings trajectory shifted upward, reflecting growth in fan base, touring demand, and brand partnerships that support a broader artistic ecosystem. This evolution underscores the practical realities behind stage success and the smart choices artists make in allocating resources toward production value, wardrobe, and live show experiences for audiences across North America and beyond.