Zarifa Mgoyan, who performs under the stage name Zara, recently addressed rumors in a candid interview. Reports indicate that a new clothing line under the Zara brand is in the works, with plans to expand into cosmetics, jewelry, and watches if regulatory approval is granted. The brand, already associated with music works for about two decades, is being positioned as a multi‑category lifestyle label rather than a single product line. This shift signals a broader business strategy where Zara uses her public persona to cross into fashion and beauty markets.
According to recent statements, the Zara brand is already recognized in music circles. The artist emphasized that the name functions as a brand across creative fields, not just a musical identity. The implications of this registration move caught the attention of observers who track brand development in entertainment and consumer goods.
On July 12, the company Zara LLC informed Rospatent about its application to register the Zara trademark. If approved, the trademark would authorize the production and sale of cosmetics, clothing, jewelry, and watches under the Zara label. This development aligns with broader branding strategies where musicians expand their brand portfolios to include fashion and lifestyle products.
Zara first rose to prominence after participating in the Star Factory television competition. The artist has revisited the show on multiple occasions, highlighting a long-standing relationship with the program. In the early seasons, Zara appeared alongside Alla Pugacheva during auditions and reached the final rounds, where judges included Pugacheva, Maxim Fadeev, and Igor Matvienko. Reported reasons for not advancing at that time cite personal modesty rather than performance deficits.
A subsequent return to Star Factory featured collaboration with producer Viktor Drobysh, who helped secure admission to the cast. Zara recalls a competitive environment where many aspiring talents did not pass the audition but later achieved success. She also noted the presence of other industry figures, including Ivan Dorn, who joined the lineup and contributed memorable fashion concepts such as a ski suit idea, underscoring the program’s impact on career trajectories across music and style markets.
In other recent coverage, there were discussions about the personal experiences of families associated with artists who gain public attention. Some reports touched on efforts by relatives to address fraudulent activities directed at their loved ones, illustrating the broader pressures that come with rising fame and brand expansion in the entertainment ecosystem.