TV channel Friday! has introduced a fresh project titled Yagodka Holiday House, a reality concept aimed at helping people reconnect with love after the milestone age of forty. The channel’s press service shared the news with socialbites.ca, signaling a bold addition to its lineup that focuses on life, laughter, and second chances in romance.
In this format, 15 single men and women, all between 40 and 60 years old, are invited to the Yagodka holiday home with a clear purpose: to discover a soulmate and begin a meaningful relationship. A playful twist is added by their own children, who secretly observe from the wings and orchestrate dates and romantic escapades to guide their parents toward heartfelt connections. The participants’ mission each week is to meet a potential match, cultivate a connection, and eventually walk away together as a pair by the end of the season, with one participant eliminated on a weekly basis to keep the pace lively and suspenseful. The idea hinges on natural chemistry, honest conversations, and the sometimes surprising dynamics of adult courtship.
Contestants hail from across the country, including major cities such as Moscow, Sochi, Krasnodar, Volgograd, Kazan, Krasnoyarsk, and Voronezh, among others. The roster features a diverse group: a 43-year-old mother of six, a 53-year-old circus costume designer, a 59-year-old healthcare worker, a 51-year-old theatre and film actor, and an Honored Artist. The mix also includes representatives from the Republic of Karelia and a variety of other professions, illustrating a broad spectrum of life experiences and cultural backgrounds. The show’s creator emphasizes that this broad representation is meant to highlight that love can come at any stage and from many walks of life, not just the conventional path.
As stated by Gestalt therapist Lyubov Rosenberg, the need for companionship grows with age, and it becomes less about clinging to youth and more about embracing a new phase of life. This perspective frames Yagodka Holiday House as a space where participants can explore fresh emotions and reawaken their desires in a supportive, hopeful environment. The program invites viewers to witness how people at a later life stage approach romance with openness and vulnerability, often challenging preconceptions about what romance should look like when one is beyond youth.
The show is scheduled to air every Tuesday at 19:00 on Friday! It will be broadcast on the channel, with the premiere set for October 31. This time slot is positioned to attract audiences who enjoy heartfelt relationships, light-hearted humor, and unscripted moments that reveal genuine personality traits under pressure. The format promises candid conversations, spontaneous dates, and the tension that comes with deciding whether a connection will endure beyond a single episode.
In related entertainment notes, an unrelated celebrity rumor recently circulated in media discourse, illustrating the public’s enduring interest in the personal lives and statements of performers. The rumor, which involves a former pop star and an associated figure, has been cited in conversations about how celebrity narratives intersect with reality TV culture and audience expectations. Such discussions underscore the broader media landscape in which programs like Yagodka Holiday House operate, where real lives and televised storytelling intersect in the quest for compelling narratives.