Chats with Wink Anton Volodkin, the chief executive of the online cinema RBC, reveal new milestones for the studio behind the upcoming series The Boy’s Word. While exact figures remain undisclosed, Volodkin emphasized that the eight-episode project carried a substantial price tag, described as a multi-hundred-million ruble investment. Yet he stressed that the project would likely repay its cost within a single month, noting that typical returns for similar ventures tend to settle around a six-month horizon. Volodkin added that aggressive marketing was primarily needed in the early episodes, after which the series gained momentum organically through memes and favorable viewer feedback.
In related news, director Zhora Kryzhovnikov recently explained the decision to reshoot the final episode of The Boy’s Word. He highlighted the affection audiences have for the supporting cast, Turbo (Slava Kopeikin) and Winter (Lev Zulkarnaev), who have become fan favorites. Kryzhovnikov also clarified that there were no directives from above pushing for the rewrite; instead, he chose to revisit the finale because he believed an even stronger finish could elevate the show’s quality and impact.
Previously, the project drew attention in the industry after insiders noted the series’ creative energy during early production stages, with conversations about the project surfacing around the time a major streaming property like The Mandalorian began filming around the same period. This context highlights the evolving landscape of high-profile productions and the role of director-led decisions in shaping finales that resonate with audiences across markets in North America and beyond [CITATION: RBC press materials, company interviews].