Alexander Druz, a renowned participant and strategist of the intellectual contest known as What? Where? When?, has long been the focal point of corporate entertainment in Russia. Contemporary reports describe him as a high-demand master whose talent draws teams into carefully choreographed nights of quick wit, strategic thinking, and lively banter. The term Passion, used by the agency that represents his services, encapsulates the drive behind these corporate events—an energy that turns a standard gathering into a memorable competition where teams test their knowledge and teamwork under expert guidance. [Citation: Passion agency]
According to the coverage, Druz maintains a calendar that stretches three to four months ahead, though occasional openings do arise. When a slot frees up, he either hosts the signature game What? Where? When? or conducts a closely related format that preserves the competitive spirit without bearing the official brand. For a four-hour engagement, the master commands a fee in the seven-figure ruble range, reflecting the value placed on his performance, the meticulous preparation, and the demand for his distinctive facilitation style. On typical evenings, a single master can oversee six to seven teams concurrently, orchestrating the flow of questions, pacing the rounds, and keeping spectators engaged. [Citation: Passion agency]
One non-negotiable requirement for these events is straightforward: guests are welcomed into an arrangement that blends the game seamlessly with a gala dinner. The overarching setup favors a banquet hall or a similar venue designed to place teams at tables while ensuring there is a separate area for spectators. The critical condition is that participants dine at the same tables and compete at different ones, with the aim of preserving a sense of togetherness while allowing focused play. This structure helps maintain a dynamic atmosphere, fosters interaction, and allows for coordinated transitions between rounds and meals. [Citation: Passion agency]
Organizers benefit from an additional layer of support that increases the overall cost but also enhances the event’s scope. The agency notes that a concept creation fee is payable, alongside other logistical expenses such as the driver and related transportation. The result is a polished, cohesive experience that combines culinary elements, entertainment, and a well-paced competition, all anchored by Druz’s expertise on stage. The total package often reflects a broader production approach, where planning and execution are treated as integral parts of the evening, rather than mere entertainment. [Citation: Passion agency]
The operational details extend to the rider and travel arrangements that ensure a smooth arrival and on-site presence. Flights from major hubs such as St. Petersburg, accommodations, meals, local transport, and on-site facilities are included to guarantee that the performance proceeds without hitch. A technical rider is also arranged to meet the specific needs of the venue, ensuring that lighting, sound, stage layout, and backup plans are all aligned with the event’s rhythm. This comprehensive approach underlines the professionalism behind the performances and the expectation that each corporate gathering is memorable for all participants. [Citation: Passion agency]
In past discussions, there has been mention of other prominent figures associated with similar high-profile engagements, illustrating a broader market for celebrity-led corporate events inside the entertainment and knowledge-competition space. The context shows that these appearances are part of a wider ecosystem where producers, agencies, and venues collaborate to create distinctive moments that resonate with audiences while delivering measurable value for organizers and sponsors. [Citation: Passion agency]