Vladimir Levkin, once a soloist with the group Na-Na, and his wife Marina Ichetovkina spoke openly about parenting choices on Channel Five. They stated that they do not strictly restrict their daughter’s screen time, arguing that limits alone rarely yield meaningful results. Instead, they advocate for approaches that engage a child’s curiosity and channel energy into constructive activities. The couple believe that curbs can be replaced by strategies that keep a child learning and involved in real-world interests, which in turn minimizes the “pull” of devices in everyday life.
For Levkin and Ichetovkina, the key is to create a household where creative pursuits take center stage. They see value in offering varied activities that capture a child’s attention and imagination. Music education, visual arts, and a grounding in rhythm and pitch help build skills that compete with screen time. In their view, a child who participates in music lessons or drawing classes develops discipline and focus, leaving less room for passive device use. The couple emphasized that the family rhythm should include time for practice, rehearsal, and expressive exploration, all of which contribute to a well-rounded upbringing.
Ichetovkina adds that the most important ingredient is meaningful dialogue. Rather than simply imposing rules, she suggests talking with children about their interests and guiding them with thoughtful questions. The idea is to help children articulate why certain habits may be more beneficial than others and to foster an understanding of healthy boundaries. She believes that when a parent shows genuine curiosity about a child’s hobbies, the child is more receptive to constructive guidance and better at filtering information encountered online and offline.
Levkin echoes this sentiment, noting that it is not practical to shutter every device or declare a blanket prohibition. Instead, he proposes a more nuanced approach: say not a firm no, but a measured no with clear explanations. By communicating reasons and expectations, the child absorbs information more quickly and internalizes healthier choices. This method, according to the couple, helps children develop self-regulation without feeling punished or misunderstood. The result is a more cooperative dynamic, where curiosity is balanced with responsible use of technology.
The couple is raising a daughter named Nika, born in 2012, while Levkin also has a 30-year-old daughter, Victoria, from his first marriage to Marina Levkina. They say that their children from different partnerships maintain a warm and friendly relationship. The household philosophy extends beyond a single child, aiming to model respectful interactions and shared family values across generations. The emphasis on open communication and mutual respect serves as a foundation for connecting with children as they navigate adolescence and the evolving digital landscape.
Earlier, the star of the film A Christmas for Two shared the news of becoming a father again, signaling a broader life experience that informs how he and his partner approach parenting and family life. Observers view these discussions as reflecting a modern sensibility toward parenting where dialogue, encouragement of diverse interests, and mindful guidance promote independence while maintaining strong family ties. Their approach aligns with a broader trend among public figures to discuss parenting methods publicly, inviting conversation about how families balance technology, education, and personal growth in today’s world.