Pop culture star Vlad Bumaga to lead a prime-time program on STS
A well-known YouTube creator, Vlad Bumaga, is set to become the face of the STS television channel and will host a flagship show. Reports circulating on Telegram suggest that this announcement places Bumaga at the center of a wave of new programming from STS, signaling a strategic push to attract younger audiences to traditional television.
At the STS presentation, the network unveiled a slate of ambitious new projects. Among the highlights was a program titled Hide and Seek featuring Yegor Creed, described by insiders as a bold departure from typical formats. The second major project is Bumaga herself stepping into the role of a television host on STS, marking a significant career transition that fans of the creator are eagerly watching.
In the lead-up to the announcement, Creed discussed the dynamic behind Hide and Seek, noting collaboration with figures connected to Morgenstern. One notable participant was Dilara Zinatullina, a blogger who has faced scrutiny in the media environment and is sometimes described in reports as having a controversial profile. The episode with Dilara reportedly was filmed in a former psychiatric hospital in Noginsk, a location chosen for its stark, unsettling atmosphere that aligns with the show’s suspenseful tone. The site is said to retain vintage photographs and abandoned items from its past, which contribute to a charged aesthetic and mood during production. Additional crew members were present, including a blogger who is known for her commentary on media projects, who described feeling the intensity of the shoot while on set.
Earlier comments from Natalya Rudova touched on personal relationships within the entertainment community, contributing to fans’ fascination with the off-camera lives of public figures involved in these projects. The evolving lineup underscores STS’s intent to blend familiar online personalities with traditional television formats, creating cross‑platform appeal that resonates with both digital natives and conventional viewers.