TOP: A New VK Video Series Targeting Zoomers
The VK Video service collaborates with the production company Medium Quality to launch a fresh show aimed at younger audiences, titled TOP. The premiere is scheduled for late August and will be available on VKontakte for viewers to stream on demand.
The on‑screen hosts are creators Karina Kross and Lesha Yanger, who will guide conversations with guests. The duo will also push guests with lively questions and entertaining challenges. Among the co–hosts are well‑known influencers including Gabar, Milana Khametova, Milana Nekrasova, Elena Raitman, and others. Dasha Doshik and Nikita Kazantsev are slated to join as guests for the first episode.
One of the creators describes TOP as a space where energy and spontaneity drive every moment. The show is designed to feel natural and engaging, with content that moves quickly and stays compelling from start to finish.
Karina Kross emphasizes that the program not only highlights the popularity of the featured bloggers but also reveals their authentic personalities. The format centers on emerging talent rather than established media figures, offering a fresh voice and a distinct worldview that resonates with a younger audience. Viewers can expect genuine conversations, immediate reactions, and a sense of discovery as each episode unfolds.
The participants view the project as an opportunity to present themselves in a new light, showcasing their freshness and direct perspectives on life, culture, and online culture in general. It is a space where new creators can connect with audiences without the pressures often found in more traditional media settings.
Meanwhile, earlier announcements mentioned the release of a revamped version of a familiar program, signaling VK’s ongoing expansion of entertainment formats. The broader trend in online video continues to spotlight behind‑the‑scenes access and informal, authentic storytelling, which TOP aims to capitalize on for a dynamic viewer experience. This effort demonstrates how digital platforms are evolving to highlight new voices and diverse styles of interaction in the creator economy. (Source attribution: VK Video press materials)