Producer Evgeny Babichev suggested that Svetlana Loboda consider releasing a video with the colors of the Russian tricolor in an effort to reconnect with a segment of the audience. The remark was quoted by HABER.ru.
According to the producer, the move appeared designed to flirt with Russian listeners. He noted that every indication pointed in that direction, shaping a narrative of deliberate appeal rather than artistic misstep.
Babichev also highlighted that Loboda has previously released songs in Russian despite criticism related to her stance on political events, and he described the proposed visuals as a bold, unmistakable statement. He added that such a gambit would likely fail to translate into broader appeal, given prior patterns. Loboda has not performed in Russia, a fact she has cited as meaningful and self-explanatory, according to the assessment.
In June, Svetlana Loboda released a segment from the video for the track “Young.” The scene showed the pop icon wearing a white dress with a corset and pink heels, accompanied by a red cast on her arm. The setting included a podium with blue seating, creating a visually distinctive stage. Online reactions to the color palette were swift and pointed, with many viewers voicing criticism of the chosen scheme.
In late February 2022, Loboda announced a departure from Russia. Her daughters, Eva and Tilda, live with her wife and mother in Latvia, reinforcing the cross-border realities of her personal and professional life during that period.
Earlier statements from public figures indicated that Loboda might have opportunities to refine her performances upon returning to Russia, a claim that has circulated but remains contested among fans and industry observers alike.