New alliance emerges as Starlite Group Fitur announces its presence at the Plaza de Toros de Alicante, managed by Mare Nostrum Events, reinforcing a growing commitment to the Valencian Community in 2024.
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Through a strategic merger between Starlite, a leader in crafting festivals and cultural experiences, and La Musica Mola, a dynamic company with vast experience in large format music events, the aim is to revitalize and develop the Plaza de Toros as a multifunctional venue. It is becoming one of the main hubs for music and entertainment in Alicante and is being promoted nationally, with expanding presence in Andalusia and Madrid among other regions.
After extensive experience in major international festivals and mastery of the music scene, Starlite Group has announced its support for the Plaza de Toros with a slate of important concerts in a space that offers a unique character. In addition to the concerts, gastronomic areas will be introduced as an added value. Six concert and festival cycles will be staged: District 12, Spring Festival, Negrita Music Festival, Rocanrola, Goldest, and Baluarte Concerts, positioning Alicante as a thriving center for live music culture.
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“We are destination promoters and content producers, and our mission is to create experiences around cultural, commercial and social activities. The Bullring is a strategic point that can be greatly energized and contribute to our experiential content DNA,” states a representative of the Starlite group.
La Plaza by Starlite
Music tourism is breaking through with Starlite’s La Plaza set to take place at the Plaza de Toros. The lineup will feature top national and international artists, with announcements forthcoming. The leadership expresses enthusiasm about Alicante and notes that this is just the beginning of many joint ventures that will make the city a longer-term home for cultural events.
The city mayor emphasizes the quality of the diverse offerings designed to boost tourism. He notes that the initiative aligns with broader plans to position Alicante as a premier destination with high-end products that create broad-based prosperity.
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The long-term plan includes expanding the program with new content and diverse categories to deliver fresh experiences. The aim is to transform the venue and the entire Alicante region into a reference point across Spain.