The Shufutin Day festival in St. Petersburg drew crowds to the Kupchino district, with Internationalists Park serving as a bright backdrop on September 2. The celebration centered on the work of the singer Mikhail Shufutinsky, and the park wore a festive look with portraits of the artist and playful art installations. Attendees pressed their calendars forward to the big moment, snapping a star beside the date as the chorus of September Three rang out from the crowd.
By 2023 the tune September Three marked 30 years since its release, and the song remained a perennial source of memes and online jokes tied to the calendar and the autumn bonfires mentioned in the lyrics. The song’s staying power kept surfacing in online conversations and remixes long after its debut, reinforcing Shufutinsky’s association with the hit.
In 2022 an updated version of September Three appeared, a collaboration that featured Yegor Creed. Shufutinsky spoke warmly about the younger rapper, calling him a talented artist with forward-thinking ideas and complimenting his charisma. The exchange underscored a peer-to-peer respect between generations in the music scene.
During September 2023 reports noted that Shufutinsky was slated for a Kremlin stage appearance on September 3, followed by two additional special events estimated to cost attendees 2.5 million rubles each. The announcements highlighted the enduring demand and high-profile profile surrounding the artist, signaling how a single song can influence contemporary concert culture and event pricing.
Previously there were moments when public figures weighed in on the cultural jokes that surrounded September Three. Some figures openly discouraged certain humor, while others acknowledged the song’s place in the broader cultural conversation. The recurring dialogue around the tune illustrates how a pop moment can become a long-lasting social touchstone.