Sergey Lazarev spoke via his Telegram channel Zvezdach about a compassionate plan to help a performer who became known as the disco grandmother from Syktyvkar. He revealed his desire to secure an apartment for her, a woman who danced at Lazarev’s concert and captured the attention of fans online. The message underscored a broader commitment to supporting colleagues in the industry, especially those facing hardship, and it set the stage for a moment that went beyond a single performance to touch on real life needs.
According to Lazarev, the entertainer faced a severe personal crisis after the show. He described her living situation as dire: she rented a room for a modest amount, around six thousand rubles, with only a bed and a chair and no additional amenities. He noted that all her relatives had stopped supporting her and that she was disabled. In response, Lazarev said he and his team were actively looking for a suitable apartment and that he would personally cover the rent. This statement reflected a commitment to hands-on assistance rather than mere words, signaling a shift from public praise to concrete action. [Source: contemporary entertainment reporting and social media posts about the case]
At Lazarev’s most recent concert in Syktyvkar, a video surfaced showing retiree Lydia Ulyashova performing a provocative dance. The clip drew millions of views across social networks and quickly became a meme, propelling the moment into a widespread discussion among fans and commentators. The artist chose to seek out the woman after the video gained traction, turning a viral moment into a real-life connection. Ulyashova had previously drawn attention for a dance appearance at a 2017 Ottawan group concert, and that performance reportedly impressed Philip Kirkorov, with whom she later shared a stage in 2019. [Source: media coverage of live events and artist collaborations]
Earlier developments in the broader narrative included public conversations around Poplavskaya and responses to Kirkorov’s activities, which continued to shape how fans interpreted the performers’ public personas. These threads illustrate how moments on stage and online can intersect with personal histories, prompting audiences to see artists not only as entertainers but as individuals capable of influencing the lives of others through acts of generosity and solidarity. [Source: ongoing entertainment coverage and fan discourse]