Riki, a leading Russian conglomerate, has finalized an investment agreement with Jetsen Huashi Wangju, a Chinese media group, to oversee the distribution and promotion of the fifth season of the popular animated series Fixies. This development was disclosed to socialbites.ca through the company’s press service, signaling a strategic move to broaden the show’s footprint across Asia and beyond. The deal positions both companies to leverage their respective strengths in licensing, production, and cross platform dissemination, with an eye toward sustained collaboration in the children’s entertainment segment. press release.
Chinese premieres for The Fixies are anticipated in 2024, with work already underway on dubbing joint episodes by the end of 2023. The series is planned to stream not only on Huashi Network channels, including Huashi TV, but also across major platforms such as Tencent, ensuring broad accessibility for young viewers and their families. This multi channel approach aligns with contemporary viewing habits where kids and parents expect a seamless experience across devices and services. press release.
Huashi Wangju emphasizes a long term, stable partnership with reputable content creators and rights holders both domestically and internationally. Zhao Yuanke, CEO of the children’s business unit at Huashi Network, noted that the new agreement with the Fixies rights holders will expand Huashi’s portfolio of high quality international children’s programs and strengthen ties with manufacturers. The collaboration is framed as a strategic step to diversify offerings for younger audiences and to reinforce the company’s leadership in children’s media distribution on a global scale. press release.