Olga Lyubimova, the Russian Minister of Culture, floated the idea of shutting down some cinemas as a way to curb pirated movie screenings. This wasn’t a political decree but a policy lever discussed in public remarks reported by RIA Novosti.
The proposed approach starts with penalties. Cinemas could face a sequence of penalties beginning with a small fine, followed by a larger one, and potentially culminating in the suspension of operations. Lyubimova noted that such steps would serve as a stark reminder to the industry that piracy carries real consequences. He suggested that if this trend persisted, it could lead to the closure of a few private venues, and not just private ones but municipal cinemas as well. It is a reminder that strong enforcement can have a sobering effect on the market.
Lyubimova stressed that there are no directors who oppose Russia on principle. He asserted that filmmakers could still obtain a distribution certificate if the spiritual and moral values in their work align with those represented in Russia. This point underscores a willingness to engage with diverse creators, provided there is alignment with national standards.
He added that cinema should not be limited to drama; comedies and other genres are welcome too. The ministry emphasized openness in distribution and a readiness to compete. This stance contrasts with positions of some peers who may not align with Russia’s approach, but the door remains open for collaboration with those who meet the criteria.
In related context, recent reporting indicated that two years after Western copyright holders withdrew from the Russian market, the revenue from pirated services rose by about 70 percent, while the turnover of licensed services held steady. This underscores a broader shift in the market landscape and the ongoing tension between piracy and lawful distribution.
Also noted in surveys is a notable portion of the population engaging with pirated content. Approximately one in three Russians reported using pirated services to watch films, highlighting the persistent demand and the challenges in enforcement and legitimate access. The discussion around enforcement, licensing, and alternative distribution models continues to shape how the industry adapts to changing consumer behavior while aiming to protect creators and rights holders.