Niletto, whose real name is Danil Prytkov, shared a video addressed to his fans on Instagram. In the clip, he wore a brown checkered coat layered over a zippered sweater and a hat, and he spoke about the growing trend sparked by the TV series known as the Boy’s Word or The Boy’s Promise. He did not name the trend creators directly, but his comments questioned the imitation of wardrobe choices associated with the show.
The artist described a message about equality through shared experiences, suggesting that if everyone follows the same fashion route, the differences between individuals would become apparent. He explained that his own body and style come from years of personal work, emphasizing that his look is distinct from what some call the collective farm aesthetic that has appeared in online discourse. He stated pride in his own body and personal history, framing it as a clear marker of individuality.
In the accompanying image captions, the singer noted that he had not watched the series, yet he did not endorse the trend of copying the main characters’ outfits. His stance was that trends can influence appearances, and people may end up looking alike. He clarified that he does not fault the series itself since he has not viewed it at all, and he hoped his readers understood his point of view clearly.
The phrase Boy’s Word has become a media buzzword describing a fashion trend rather than a deep narrative. It has sparked conversations about conformity in clothing, with many fans aiming to mirror the style of the on-screen figures. Prytkov stressed that his position is not a judgment on the show but a call for individuality amid a wave of similar outfits. His comments were framed as a personal reflection rather than a critique of the project’s artistic direction.
The first episode of the series premiered in early November, while the concluding installment was scheduled for late December. The timing of the release drew attention across social media as audiences tracked the progression of the story and the evolving fashion discourse tied to it.
The subject drew a mixed reaction from government circles, with members of parliament offering cautious guidance to the writers. A member of the Culture Committee remarked that while the country has faced challenging years, it is important to address such themes with responsibility for younger audiences, ensuring that messaging remains thoughtful and accessible. The remarks reflected a broader debate about cultural content and social impact, particularly on younger viewers who may imitate trends observed online.
One former actor on the series commented that the enthusiastic fan response could sometimes cross lines, acknowledging that some fan antics had become bothersome. The discussion highlighted the tension between fan enthusiasm and the practical realities of life on social platforms, where online expressions can quickly amplify beyond intention.