The son of renowned singer Mikhail Krug, Alexander, successfully cleared an open casting and earned a spot on the music talent show New Star Factory. This development came as part of a broader wave of energy around the program, which has drawn attention to the next generation of performers and their connections within the industry.
Alexander was accompanied by Leo Kandelaki, the Deputy General Manager of Gazprom Media and son of TV host Tina Kandelaki. Reports indicate that both young artists have already settled into the communal living environment shared by several contestants on the show, with constant observation as they navigate the early stages of the competition. The arrangement underscores the show’s emphasis on real-time dynamics and the immersive experience it offers to participants and viewers alike.
Observers note that Leo and Alexander come from families deeply embedded in the performing arts. Leo fronts his own rock band and also contributes as a songwriter for television series, while Alexander often travels with his mother, Irina Krug, engaging with various television programs and public appearances that keep him in the public eye. This blend of professional activity and family support appears to be shaping their approach to the competition, adding a layer of public interest to their performances.
February 22 marked a notable change in the project’s hosting lineup, with Timur Rodriguez announced as the second host of New Star Factory. Regina Todorenko also joined the show, signaling a refreshed dynamic for the program as it prepares for its March 3 premiere on the TNT channel. The addition of these personalities is expected to influence the show’s pacing, audience engagement, and the mentorship style offered to aspiring artists.
Among the mentors featured on the program is Sergei Shnurov, a prominent figure from the Leningrad group and an artist known for his distinctive stage presence. Shnurov, together with the frontman of his band, brings a practical, performance-focused perspective to the process, helping contestants highlight their vocal talents, stage presence, and distinctive musical identities. His involvement adds a layer of credibility and experience that resonates with viewers who follow contemporary Russian pop and rock scenes.
Earlier reports also point to a broader cultural moment around the show, with references to a 90s disco revival event that will be making its way to Samara for the first time. This context helps frame New Star Factory within a wider entertainment landscape that celebrates nostalgia while spotlighting emerging talent, offering fans a multi-faceted experience as new stars begin their journeys on national television.