Pocoyo has grown up and evolved. The beloved cartoon character, now called Muchoyó, sports an all-black hooded sweatshirt as his new look, a bold visual shift that signals a fresh direction and new messaging for audiences familiar with the franchise.
This transformation appears in the animated short and the main track of the new campaign The Children Revolution, a collaboration among Aldeas Infantiles SOS, Educo, Plan International, Save the Children, Unicef Spain, and World Vision. The goal is to draw global attention to the challenges faced by millions of children and adolescents, while mobilizing resources for projects that protect and empower young people and push for the full realization of their rights.
With more than 37 million subscribers and billions of views on its YouTube channels, Muchoyó marks a milestone in the two-decade history of the character. The franchise is known for its powerful communication reach, bridging generations of children and teens while continuing to adapt to contemporary audiences and platforms.
Muchoyó debuts in a music video that uses a stark, black-and-white visual language and a narrative that breaks from Pocoyo’s traditional palette. The film takes the character on a determined journey through a gray, oppressive world where injustices and rights are denied. Throughout the story, it highlights issues that affect many children today, including discrimination, child labor, sexual violence, and armed conflict. The journey culminates in a symbolic moment where Muchoyó’s message is shared with the world. He proclaims a wish for laughter over screaming, love over fear, play over forced conflict, and a world free from hunger and sickness. The call is clear: listen to the voices of children and acknowledge their rightful place in shaping their own futures, because childhood indeed has a voice.”
The purpose of bringing this new character to life goes beyond raising awareness about children’s rights. It invites children and adolescents to speak up for themselves and participate in the movement. The campaign encourages them to join this first-person revolution and to demand the respect and protection of their rights from a position of agency and confidence.
The manifest song behind the campaign is performed by NG, a young rapper from Alicante who collaborates with SFDK and releases across major music platforms such as Spotify, iTunes, and YouTube Music. The track serves as a rallying anthem for the cause, blending contemporary urban sound with a clear message about empowerment, protection, and the urgent need to act on behalf of young people.
Nuria García, known as NG, rose to prominence through a series of rap battles and performances that captivated millions. At a very young age she connected with hip hop culture, drawn to its rhythm and storytelling even before she fully understood every lyric she heard. Her early exposure to the genre helped her build a distinctive style, and she has since grown a loyal following on social media, drawing attention to her work and the broader music scene with determination and authenticity. Her artistry embodies a hands-on approach to creative expression, where personal experience and perseverance translate into a powerful voice for her generation.