The newsreel MOOLT v Kino is set to introduce an interactive game format to theaters in Russia for the first time, according to the film magazine gossipy press service shared with socialbites.ca. The move marks a shift toward educational entertainment that blends cinema with playful learning, inviting families to participate in a shared experience that goes beyond passive viewing. This announcement signals a broader effort to engage younger audiences while offering parents a new way to connect with their children during a film outing. [CITATION: MIFF film magazine press service]
A fresh educational leisure concept will premiere in cinemas to sharpen attention in young viewers and encourage family participation in the screening. The updated format of the film magazine will be unveiled on April 23 at the Oktyabr Cinema Center in Moscow, as part of the Animation Universe segment of the Moscow International Film Festival MIFF. This event underscores a growing trend toward immersive, participatory cinema that blends storytelling with interactive challenges designed for kids and their grownups alike. [CITATION: MIFF Animation Universe presentation]
Beginning May 20, every issue of the newsreel will include an adventure game that unfolds across three vivid locations within the Multiworld city: Magic Forest, Wonder City, and Winners Tower. The producers describe the initiative as bright, exciting, colorful, and educational, aimed at captivating all young viewers and their families. The project promises a memorable, shared journey through animated “chips” adventures and family outings titled MOOLT in the Cinema, with the hope that this new city of Multimir becomes an eagerly anticipated part of moviegoing. Tatiana Tsyvareva, curator of the animation program at MIFF for MULT TV, emphasizes the blend of fun and learning and expects strong family engagement from the audience. [CITATION: MIFF statements]
Prior to each new release of the MULT v Kino film magazine, a QR code will appear on the cinema screen to prompt a quick visit to the official site and start the registration process. The rules of the game will be explained before each issue of the magazine is read. As soon as a colorful game cube with its move count appears on the screen, the animated chips begin their journey through different locations and missions. Between episodes, children will be prompted to answer questions related to the content they just watched, reinforcing comprehension and retention. [CITATION: MIFF promotional guidelines]
Successful completion of the tasks will earn children points in their personal accounts, which can later be exchanged for rewards. This keeps motivation high and encourages continued participation across future issues, creating a cumulative rewards loop that blends education with entertainment. The approach aims to foster problem-solving, collaboration, and curiosity in a family-friendly environment, while providing a distinctive cinema experience that families can look forward to with each new issue. [CITATION: Multiform promotional plan]