Producer Max Fadeev revealed on his Telegram channel that he entrusted singer Shaman, real name Yaroslav Dronov, with a new track for his birthday. The exchange highlighted a personal moment of artistic collaboration that connects two prominent figures in the Russian music scene. Fadeev explained that the song was written for Yaroslav using Natasha Kasimtseva’s poems as the lyrical foundation, and he admitted he did not know what the final sound would be or when the release would occur. He expressed genuine admiration for Dronov’s vocal color and delivery, and he offered a heartfelt message to women everywhere, wishing them long lives and the realization of their dreams, no matter how big those dreams may be. The tone conveyed both gratitude and anticipation for the track’s journey from a private birthday gift to a public musical expression, marked by respect for the artist’s interpretation. [Citation: Fadeev’s Telegram post]
On March 7, Shaman released a video for the song titled “Mother,” filmed at an orphanage. The decision to depict an orphanage setting was born from a deep, intuitive response to the music: upon first hearing the composition, Dronov felt a powerful, immediate connection to children who lack a steady voice or a familiar phrase of reassurance. The video production mirrored this intention, aiming to capture a moment of closeness and care that every child deserves. During the visit, Dronov extended tangible support to the children, delivering new clothing, televisions, consoles, household appliances, scooters, and other toys, turning the moment of filming into a meaningful gesture of generosity. The project thus intertwined artistic expression with social responsibility, using the song as a beacon to highlight the needs and hopes of those in vulnerable circumstances. [Citation: Official video release notes]
In conversations surrounding the project, commentators noted the ongoing questions about the status of Lolita concerts and why some events continue to face cancellations. The creators involved emphasized that each artistic decision is made with attention to the artist’s schedule and the evolving conditions of public performances, inviting fans to stay informed about forthcoming announcements and new material. This context helps frame the release not merely as a single track, but as part of a broader narrative about collaboration, charitable outreach, and the evolving dynamics of the music industry in the region. [Citation: Industry commentary]