In a move that underscores the intersection of music, branding, and consumer goods, Russian singer Igor Nikolaev submitted an application to Rospatent to register a trademark that reads Let’s Drink for Love, a title drawn from his popular song of the same name. The filing dates trace back to early April when the relevant government departments began processing his request. This step marks a strategic expansion beyond performance into brand-level identity, signaling Nikolaev’s intent to attach a recognizable emblem to a diverse portfolio of offerings that go well beyond music alone.
The trademark registration is structured around the nine classes of the international classification system for goods and services. Under this mark, Nikolaev aims to commercialize a range of products and services from beverages, both alcoholic and non-alcoholic, to advertising campaigns, consumer research, and the creation of music-related products. The framework allows the name Let’s Drink for Love to accompany a beverage line while also serving as a branding umbrella for promotional activities and market insights, weaving together entertainment with commerce in a single, cohesive brand narrative.
Earlier in the year, amid public chatter about health concerns and hospitalizations, Nikolaev released new content across social networks announcing a concert tour that would continue in Russia. The message carried a promise to share the sentiment behind Let’s Drink for Love through performances in March, inviting fans to join in a shared experience that blends music with the spirit of the branding concept. This outreach illustrates how artists leverage multimedia platforms to extend their artistic identity into live engagements and fan interactions that amplify the brand message alongside touring activity.
Additionally, records indicate that the song Never holds a special place in Nikolaev’s repertoire, serving as a tribute to his late friend and fellow composer Viktor Reznikov, who passed away in a road incident in February 1992. This sentiment adds depth to the branding effort, aligning Let’s Drink for Love with personal history and artistic memory, and reinforcing how a musician’s catalog can inform and enrich a new brand story while resonating with longtime supporters.