At 25 Radishcheva Street in Yekaterinburg, a new venue named Hands Up! Bar began its operations under the leadership of Sergei Zhukov, the frontman of the band known by that name. This development was reported by the regional outlet 66.ru.
According to the report, the club spans roughly one thousand square meters and has the capacity to welcome around 1,200 guests at full tilt. The project budget exceeded ten million rubles in furnishings and interior design, underscoring the ambitious scale of the launch.
Zhukov has spoken of a long-standing goal to establish a bar in Yekaterinburg, a project he has pursued for several years through various attempts and iterations.
Expressing his sentiment about the enterprise, the artist described the path to opening as a hard-won achievement full of anticipation. He noted that, at times, the timing and partnerships in the business world did not align with his plans, which influenced the pace and the number of attempts needed to reach the opening milestone.
When asked about competition with other nightlife venues in the city, Zhukov said such rivalry fuels growth and pushes the venture to improve its offerings and experiences for guests.
The Hands Up! Bar in Yekaterinburg initially opened on Rosa Luxemburg Street in 2016. Official reasons were given for a challenge in finding a suitable site, and a new location was finally secured in 2023. The bar opened on October 27 but faced immediate closure to address visitor comments and ensure compliance with local regulations.
Earlier reporting indicated that Zhukov contemplated pursuing a legal claim against an Irkutsk bar for a sum of one million rubles over a signage issue. This illustrates the complex landscape and the high stakes involved in branding and public perception within the entertainment sector.
There have been personal narratives associated with the bar, including remarks about the lead singer’s daughter, who reportedly transferred between schools several times as a result of circumstances surrounding her father’s career. These details reflect the broader human dimension of public figures involved in business ventures and the media attention that accompanies them.