In a public exchange, Oksana Samoilova, a blogger and model, discussed the personal dynamics surrounding Valeria Chekalina, known as Lerchek. Samoilova suggested that Lerchek should look after her own life and keep certain matters private, hinting at tensions within professional and personal circles.
According to Samoilova, Lerchek faced a difficult period, alleging that personal troubles were tied to a romantic split. The model indicated she did not pay heed to criticism from the blogger, and she noted that Lerchek is not opposed to Chekalina presenting her own name in her ventures, even if some observers question the consistency of branding under such guidance.
One point of contention raised in public discourse involved questions about Lerchek’s past and social behavior. Critics wondered whether Lerchek carried more weight due to perceived status and whether there was frustration with financial practices. Samoilova encouraged caution about public life and how it intersects with personal decisions, underscoring a need for mindful choices.
In an interview with journalist Laura Jugelia, Lercek accused Samoilova of borrowing ideas. Chekalina claimed that Samoilova copied a marketing approach, including key details, which she felt affected the authenticity of the campaigns. The model suggested that this copying may have influenced the overall perception of their advertisements and urged critical thinking before adopting someone else’s concept.
Chekalina clarified that she did not object to her ideas being echoed, stating that the process was handled in a generally normal manner. She indicated she would not be angered if others drew inspiration from her concepts and incorporated their own touches to create something new.
Earlier reports noted that Samoilova and Dzhigan had reduced the price of their mansion by a substantial amount, an action that drew public attention in social and media circles.