Organized by the Institut Valencià de Cultura in Alicante, Fresca! festival wrapped its second edition with an overall attendance topping 70 percent, and four performances even posted a no seats sign at capacity moments. [Citation: Institut Valencià de Cultura]
This performing arts series moved from the port last year to this year’s venue, the bullfighting arena. After eleven days of programming concluded on the previous Sunday, a schedule running from 7 to 17 July offered twelve shows spanning theatre, dance, and circus for audiences of all ages. [Citation: Fresca! Festival]
The festival remains Fresca in the ring and Frescoreta, the family space, with a year that included a lineup aimed at adult audiences, reaching an occupancy rate well above eighty percent. [Citation: Fresca! Festival]
The Valencia Institute of Culture relocated the festival to the Plaza de Toros, transforming the venue and arranging the stands around the arena to ensure an engaging spectator experience. It created a unique setting that blends high‑quality programming with a comfortable environment and excellent sightlines for attendees. [Citation: Institut Valencià de Cultura]
Fresh Festival! Plaza de Toros de Alicante, full of performing arts
As the curtain falls on this edition, organizers emphasize the energy and momentum that marks Fresca!. The festival continues to introduce innovations, sustaining the spirit of the project from its inception. It is highlighted as an initiative that brings together a broad audience with a strong commitment to contemporary arts in Alicante. [Citation: Fresca! Festival]
According to Alicia Garijo, delegate of the IVC and artistic director of the festival, the event features a program not seen before in the city, attracting national and international prestige while spotlighting Valencian talent. The lineup aims to satisfy diverse tastes and audiences, with emotion as the central thread. Fresca! 2022 is viewed as a high-water mark, and the organizers already dream of surpassing it in the third edition. [Citation: Institut Valencià de Cultura]
The second edition is presented as a platform for notable innovations: greater international presence, the introduction of first-time theater works, an inclusive theater session, expanded family programming, and the launch of a season pass called Refresh to reduce ticket costs. [Citation: Fresca! Festival]