Fashion historian and host of the Fashion Sentence show, Alexander Vasiliev, noted that a shift by brands away from the Russian market helped push the program off the air. The disclosure came via Lenta.ru as the source of the commentary.
Before the special military operation began, advertisements on Channel One, especially those within the program, were aimed at women and featured beauty products like cosmetics, perfumes, nail products, underwear, and sanitary items. These were predominantly Western brands. When those advertisers exited, they not only lost their audience appeal but also their financial backing, which was a major factor in the show’s funding and continuation, according to the presenter.
He revealed that a one-minute advertisement during Fashion Sentence carried a price tag of around €60,000, underscoring the scale of sponsorship required to sustain the production and its reach.
Vasiliev added that the show’s format felt outdated to some executives. While the program once emphasized international fashion, management sought a stronger emphasis on national fashion after February 2022. The journalist believes this shift makes it increasingly challenging to cover the breadth of topics that once defined the program.
Despite the uncertain fate of Fashion Sentence, the fashion historian expressed a willingness to return if Channel One decides to relaunch the program. He stressed that his return would largely depend on the channel’s leadership, the financiers, and the political climate shaping Russia’s fashion discourse.
Fashion Sentence ended its run in the winter of 2022 after Channel One reduced its entertainment content. On that same day, other well-known programs such as Let’s Get Married, Live Healthy, and Urgent Evening were also canceled, marking a notable reshaping of Channel One’s lineup.
There were reports of a potential revival for one of the network’s engaged formats, with Let’s Get Married reportedly returning to Channel One, suggesting ongoing experimentation with bringing familiar brands back to the airwaves.
Earlier coverage also highlighted talent movements within related entertainment circles, including a Russian actress who appeared in a spin-off project tied to a globally recognized television franchise, illustrating how crossovers and spin-offs continue to influence Russian TV storytelling even as broader sponsorship dynamics shift.