Good morning from Tabarca island. Actress Elsa Pataky, renowned worldwide for her acting career and known to fans as Thor’s wife, has returned to her beloved Spain. This time her journey isn’t to a mythic Asgard or a distant desert landscape, but to the sunny Alicante island of Tabarca, where the shoe brand Gioseppo, based in Elche, features in a new advertising campaign.
The 47-year-old star, consistently active on social media, filled Instagram with seven stories showcasing how happy she is to work in such a picturesque setting and alongside good company. In these snippets, Pataky guides viewers around the island in a truly unique way: a Jeep ride. Not just any Jeep, but a rugged motor vehicle she playfully calls a “luxury” ride. Who says a glamorous campaign can’t ride in style on four wheels?
Every post from Pataky radiates her trademark charisma, and this latest showcase doesn’t disappoint. From the initial greeting, “Good morning Tabarca. I’m back in beautiful Spain,” to photos of her enjoying the island’s paradise scenery, she isn’t merely promoting the shoes; she’s sharing a deep affection for her homeland.
Elche’s decision to partner with Pataky aligns with her casual, adventurous image, perfectly echoing Gioseppo’s bold, modern, and lively spirit. It’s hard to resist the idea of exploring Tabarca with Elsa by one’s side.
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As audiences await the campaign’s final impact, the sequence of Tabarca adventures—driven by a stylish vehicle and Pataky’s engaging presence—offers a vivid glimpse into how a well-curated brand story can travel far on social media.
Pataky’s trips to La Terreta have become a familiar thread; in the past she filmed on sets and in cities associated with Spain’s cinema landscape, including productions tied to notable directors and projects.