The Moscow eatery linked to Timati, Yegor Creed, and Anton Pinsky has shut its doors
The once buzzworthy project tied to rapper Timati, fellow artist Yegor Creed, and restaurateur Anton Pinsky has quietly closed, according to a report on StarHit via the Telegram channel. The collapse of this venture came as a surprise to many who followed its brief journey, especially given the public interest surrounding the personalities involved and the ambitious plan behind the space.
The restaurant was located on Novy Arbat, a district in central Moscow known for its mix of fashion, nightlife, and culinary spots. It opened its doors on April 9, 2023, and the initial narrative promised a stylish concept anchored in a chic, contemporary vibe. While the project carried high expectations, the plan did not hinge on a simple name change alone; it began with a proposed title that eventually shifted to what became known as Efac iccug. The brief period of operation left observers curious about the factors that led to the decision to close, but concrete details about the reasons remained sparse in public channels.
In the meantime, the public discourse around the venture touched on brand associations and trademarks. The Gucci brand issued a clarification through X channels and press communications, relayed by Ksenia Solovyova, a former editor-in-chief of Russian fashion publications, indicating that the site in question bore no affiliation with Gucci. The message stressed that Gucci had not granted approval, permission, or any contractual right for the opening or operation of that facility. The communication also signaled that if any rights were violated, the brand would pursue protective actions. This clarification added a layer of context to the evolving story, highlighting the importance of clear brand alignment in high-profile hospitality projects.
Beyond the branding inquiry, the public narrative also touched on the social media landscape surrounding the artists. Egor Creed publicly sought accountability from a prominent online safety advocate, pressing for an on-camera apology after the advocate referred to Creed as a leading fraudster in the country. Reports cited by the Baza Telegram channel indicated that Creed’s team sought this formal apology and a denial of the accusation, underscoring how public statements can spill over into business matters for public figures who are building diverse portfolios beyond music. The episode reflected the broader tension between artistic reputation and digital commentary in the contemporary entertainment ecosystem.
Meanwhile, unrelated but notable moves within the entertainment circle were noted by followers. A separate report mentioned that Vladimir Devyatov had purchased a residence for his teenage son, signaling ongoing family and career developments that attract attention in pop culture circles. The juxtaposition of such personal milestones with the rapid arc of the restaurant venture paints a broader picture of how public profiles navigate new business ventures, personal branding, and the media spotlight. In the end, the convergence of branding questions, public statements, and lifestyle coverage forms a composite narrative about celebrity-led initiatives in Russia’s capital, where every decision can ripple through both business ventures and public perception.