Blackpink, a South Korean girl group, has earned a place in music history as the most watched music channel on YouTube, a milestone recognized by Guinness World Records. The group’s official channel has surpassed major chart-toppers, including Justin Bieber, by accumulating more than 30 billion video views. Achieving this feat took roughly six years and nine months from the channel’s launch, and the group now commands a subscriber base approaching 87 million on YouTube.
Yet their record-breaking journey spans more than a single platform. Blackpink has repeatedly set benchmarks for streaming as well, becoming the world’s most streamed girl group on Spotify and achieving top positions on UK and US global album charts, marking a sequence of firsts for a K-pop girl group on major Western platforms.
In addition to their digital milestones, Blackpink has made a significant impact on global live stages. The group has been part of major cultural events in the United States, including a headline appearance at the Coachella Valley Music and Arts Festival in California. In 2019, they delivered a memorable performance that introduced many international fans to K-pop at a high-profile festival platform. More recently, Blackpink returned to Coachella in 2023 as a headlining act, a rare honor for a K-pop group, and performed a catalog of hits that resonated with audiences around the world. Songs such as “DDU-DU DDU-DU,” “BOOMBAYAH,” “How You Like That,” and “Lovesick Girls” became emblematic of their stage presence and global appeal, helping to cement their status as one of the era’s most influential groups.