Anita Tsoi has spoken openly about a unique approach to her team selection and daily routine, placing emphasis on astrology as part of the work culture. According to the star, the zodiac signs of employees hold significant importance to her, shaping who joins the group and how colleagues interact. She has described collaboration with an astropsychologist as part of the process, noting that her entire team participates and that this practice remains a constant element of their professional life.
Her husband, Sergei, is said to have supported the idea by engaging with horoscopes and assisting in its implementation. The artist has remarked that he embraced the concept with enthusiasm, and over the years the partnership has reached new levels of understanding. The couple has shared a close, warm relationship that has evolved alongside their work and personal lives.
In reflecting on her public image, Tsoi has stressed that intimate moments in her life have shifted from more provocative performances to a deeply affectionate and sensual connection that she values greatly. This evolution mirrors a broader transformation in her stage presence and public persona, illustrating how personal growth can influence artistic expression.
Her artistic journey began in 1996 when she entered the Vocal Department at She Gitis, a move that opened doors to professional opportunities and early recording pursuits. She released her first album, Flight, in 1997, marking a clear milestone in her early career. In 2021, she received the prestigious title of People’s Artist of Russia, a recognition of her contributions to the music scene and her enduring influence on audiences across the country.
In October 2023, Tsoi spoke about combating apathy through regular physical activity, describing how a morning gym routine serves as a source of energy and motivation. This emphasis on wellness complements her artistic discipline and public persona, underscoring a holistic approach to sustaining performance quality over time.
Earlier statements from the artist also touched on personal topics, including weight and fitness goals. These disclosures reflect a willingness to share aspects of her life that shape how she presents herself to fans and the media, reinforcing the sense that her career is intertwined with real, ongoing personal development. Throughout her career, Anita Tsoi has consistently pursued growth, both on stage and in everyday life, positioning herself as a dynamic figure in contemporary Russian music.