Andalusia will host the European hub for Latin music this fall as the Latin Grammy Awards celebrate their 24th edition, marking the first time the ceremony is presented from the United States.
The grand gala will unfold in Seville, with Malaga and Granada stepping into prominent roles during a week of events organized by the Latin Recording Academy in collaboration with the Andalusian government. The events begin on November 13.
Capital of the Costa del Sol will kick off the schedule with Urban Music Grammy Session at the La Malagueta bullring. The venue will be open to the public, though invitations may be issued. The event will feature Mala Rodríguez, the first female artist from Jerez to win in the Best Urban Song category, joined by the Sevillian duo Beret and a Colombian collaborator who have both earned multiple Latin Grammy nominations.
Manuel Abud, CEO of the academy, spoke at a press conference in Seville at the Reales Alcázares. He noted Malaga as an avant‑garde city and spoke of a ceremonial gift to the city. The artistic intervention on a city wall, created in collaboration with Brazilian artist Aline Bispo, will reflect Malaga’s active role in the Latin Grammys.
Malaga’s mayor, Francisco de la Torre, expressed pride in his city’s participation in an event of this scale. He described Malaga as wonderful and highlighted its cultural and technological strengths, its environmental initiatives, and the importance of accessibility. He believes the city will remember this moment and hopes the festival returns to Andalusia in future editions.
Granada will host a flamenco festival at the Alhambra, featuring Carmen Linares, Arcángel, Niña Pastori, Alana Sinkëy, Lola Indigo, Omer Montes, and dancer Belén López. The program includes a piece composed by Javier Limón, a producer, guitarist, and multiple Latin Grammy winner, developed with input from professors and scholars affiliated with the University of Granada.
Without a dedicated auditorium in Malaga
The mayor also highlighted a major project awaiting progress in the city, the Malaga auditorium to be built on port land near San Andrés. The project has not yet begun, despite being a long‑standing priority.
As a native of Malaga, the mayor stressed pride in contributing to the event’s success not only as a venue but as a symbol of the city’s growth. He emphasized that Malaga needs a 21st‑century audience infrastructure and underscored the importance of delivering on that trajectory.
Andalusia as a global capital
The regional president, Juanma Moreno, spoke about the wide international focus during the Latin Grammy celebrations. The ensemble spread across Andalusia will position the region as the most recognized European home for Latin music.
Moreno said the name Andalusia will resonate worldwide. He underscored the potential for a strong image and promotional impact for the cities and the region as a whole. Since the announcement earlier this year that Seville would host part of the edition, international travel to the region has risen, with around 300,000 visitors, about 57% more than in 2022.
The sponsorship agreement extends to 2025 and covers three years, totaling 19 million euros. The festival is expected to attract about 5,000 participants including artists, producers, industry professionals, and 300 media organizations.
In marking this moment, the Latin Grammy experience will run across multiple Andalusian locations, creating a diverse, high‑impact cultural week that highlights the region’s vibrant music scene and its capacity to host major international events. Attributions: Latin Recording Academy; Andalusian regional government; local city administrations.