A new music video by singer SHAMAN, titled Alive, presents a stark scene centered on a prisoner awaiting the death penalty. The concept, framed as a dramatic tableau, explores themes of fate, dignity, and resilience under extreme pressure. The lead character remains unbroken amid a hostile crowd, a testament to inner conviction that resists the momentum of fear and coercion. The narrative is enriched by a symbolic moment when a guardian-like figure returns a sacred cross to the prisoner’s hands, underscoring a glimmer of hope even in the bleakest circumstances (attribution: TASS).
The production team described the setting as a concrete storage complex near Moscow, chosen for its austere, industrial atmosphere that amplifies the weight of the story. SHAMAN reportedly conceived the concept and wrote the script himself, aiming to portray the emotional arc of endurance and ambiguity in a system marked by extreme consequence. The making of Alive spanned around 40 hours of filming, during which the crew navigated vast, labyrinthine corridors and ventilated chambers, often under challenging conditions. Approximately 100 people contributed to the project, bringing together performers, technicians, and support staff to realize a cohesive vision (attribution: TASS).
In the lead-up to the New Year, reports indicated a televised event where a number of well-known artists appeared on stage for a closing performance, including notable names such as Alexander Revva, Philip Kirkorov, Valeria, and Polina Gagarina. The gathering drew attention for its star-packed lineup, while SHAMAN himself received a note of public skepticism from some peers, many of whom chose not to engage with the artist during the moment. The scene highlighted the varied dynamics within the music industry during a time of high visibility and scrutiny (attribution: TASS).
Earlier statements addressed rumors about a controversial, “naked” party rumored to involve participants in a way that sparked public dialogue. The remarks surrounding the event were clarified through official statements, emphasizing boundaries and consent as central concerns. The discussion reflected broader conversations about performer autonomy, media portrayal, and the responsibilities that accompany public recognition (attribution: TASS).
Across the coverage, observers noted the striking contrast between the stark, almost ritual-like imagery of Alive and the often fast-paced, glossy world of contemporary pop music. The video examination pointed to how SHAMAN uses stark visual language and symbolic acts to prompt viewers to reflect on justice, mercy, and human dignity. The production also highlighted the collaboration between artists and crew members who worked behind the scenes to bring a challenging, interpretation-heavy project to audiences without compromising safety or clear artistic intent (attribution: TASS).